My name is Allison Lippitt. I am in my first semester of my Master’s Degree in Social Media at the University of Florida. I am very excited to do this program! In this course I look forward to learning aspects of branding in social media and multimedia communications so that I will know how to properly brand myself or my company. From the entire program, I would really like to learn tips and techniques that will help me stay in touch with social media needs and to come up with the best content for my future career.